Web Application Development

Developing productive, engaging, secure web applications with cross-browser compatibility and a responsive design is our speciality.
People’s working hours are no longer 9–5, Monday to Friday. They expect instant access to company information anytime, anywhere. A web app offers a cost-effective, flexible way to meet this demand. Whether optimizing internal systems for remote teams, enhancing productivity for travelling employees, or offering interactive tools to strengthen customer engagement, a well-designed web app can significantly boost efficiency and brand loyalty.
What is a web app
A web app is a software application accessed via an internet browser, just like a mobile app is designed for use on a mobile device.
In recent years, web apps have surged in popularity due to their accessibility, catering to mobile users as smartphones dominate internet usage. They require minimal installation and can be deployed quickly, making them highly convenient. Business benefit from web app by offering seamless, cross-platform experience, enhance user engagement, and reduces development cost compared to native apps.
A web app is a software application accessed via an internet browser, just like a mobile app is designed for use on a mobile device.
In recent years, web apps have surged in popularity due to their accessibility, catering to mobile users as smartphones dominate internet usage. They require minimal installation and can be deployed quickly, making them highly convenient. Business benefit from web app by offering seamless, cross-platform experience, enhance user engagement, and reduces development cost compared to native apps.
How we can help you
Whether you need a web app for managing staff expenses, reselling to clients, or transforming customer service, we’ll collaborate to build a fast, user-friendly, and impactful web app tailored to your audience. Our approach ensures seamless functionality and an engaging user experience.
From there, it’s a simple process that starts with us sitting down with you to understand your business, what your new app needs to be able to deliver and to whom. If you’d like us to, we’ll also suggest a few of our own ideas – we love coming up with fresh solutions that really make the technology work hard! Possible options include:
- A hosted web app with a remote, local, synchronized, or multi-tenant database backend, ensuring seamless data management and scalability.
- A hosted front-end, back-end, and portal system.
- A web app with a fully integrated CRM back-end.
- A web app that enhances your new or existing website.
- A web app seamlessly integrated with a back-end payment system (as a Sage Pay partner).
As an example, we’ve created web apps that:
- Allow users to add fields, customize drop-downs, create forms, and generate reports as needed.
- Automate daily tasks like data processing, billing, reporting, printing, and maintenance efficiently.
- Pull daily data feeds from multiple databases to keep the app updated with accurate customer information.
- Utilize visual cues like progress bars and color highlights to indicate incomplete data fields.
- Include built-in self-help features to minimize incoming inquiries.
- Set permissions based on each user's role and access rights.
- Support e-commerce features to process payments.
- Offer detailed, easy-to-read reports and charts.
Whether you need a web app for managing staff expenses, reselling to clients, or transforming customer service, we’ll collaborate to build a fast, user-friendly, and impactful web app tailored to your audience. Our approach ensures seamless functionality and an engaging user experience.
From there, it’s a simple process that starts with us sitting down with you to understand your business, what your new app needs to be able to deliver and to whom. If you’d like us to, we’ll also suggest a few of our own ideas – we love coming up with fresh solutions that really make the technology work hard! Possible options include:
- A hosted web app with a remote, local, synchronized, or multi-tenant database backend, ensuring seamless data management and scalability.
- A hosted front-end, back-end, and portal system.
- A web app with a fully integrated CRM back-end.
- A web app that enhances your new or existing website.
- A web app seamlessly integrated with a back-end payment system (as a Sage Pay partner).
As an example, we’ve created web apps that:
- Allow users to add fields, customize drop-downs, create forms, and generate reports as needed.
- Automate daily tasks like data processing, billing, reporting, printing, and maintenance efficiently.
- Pull daily data feeds from multiple databases to keep the app updated with accurate customer information.
- Utilize visual cues like progress bars and color highlights to indicate incomplete data fields.
- Include built-in self-help features to minimize incoming inquiries.
- Set permissions based on each user's role and access rights.
- Support e-commerce features to process payments.
- Offer detailed, easy-to-read reports and charts.
Responsive web applications
All our web apps are "responsive," meaning they automatically adjust to any screen size – desktop, tablet, or phone. Menus, controls, and visuals are tailored to fit the device's screen dimensions, ensuring a seamless user experience. You can test this by resizing your browser or visiting the site on your smartphone, where everything adapts perfectly.
All our web apps are "responsive," meaning they automatically adjust to any screen size – desktop, tablet, or phone. Menus, controls, and visuals are tailored to fit the device's screen dimensions, ensuring a seamless user experience. You can test this by resizing your browser or visiting the site on your smartphone, where everything adapts perfectly.
Benefits of a web app
Generally speaking, the benefits of a web app over a native mobile app are:
- Discoverability – Web apps are more discoverable as they appear in search engine results, making them easier to find compared to mobile apps, which require users to visit an app store for discovery.
- Installation –Instead of visiting an app store and downloading an app that takes up storage, a web app is easily discoverable via search and can be bookmarked without using device space.
- Flexibility – Unlike mobile apps, web apps are device-agnostic and can be accessed on mobiles, tablets, or desktop PCs.
Web apps have limitations, like not accessing all device features. If you want specific features like knowing which direction you're facing with a compass (using the phone’s accelerometer), you’ll need a mobile app.
Web apps require an internet connection, though browser caching can enable limited offline use. They also tend to load slower than mobile apps.
If you're uncertain about the best type of business app, we can help you weigh the pros and cons of each, guiding you to the best choice based on your goals, audience, and budget. In some cases, a hybrid solution combining mobile and web app features may be ideal.
Generally speaking, the benefits of a web app over a native mobile app are:
- Discoverability – Web apps are more discoverable as they appear in search engine results, making them easier to find compared to mobile apps, which require users to visit an app store for discovery.
- Installation –Instead of visiting an app store and downloading an app that takes up storage, a web app is easily discoverable via search and can be bookmarked without using device space.
- Flexibility – Unlike mobile apps, web apps are device-agnostic and can be accessed on mobiles, tablets, or desktop PCs.
Web apps have limitations, like not accessing all device features. If you want specific features like knowing which direction you're facing with a compass (using the phone’s accelerometer), you’ll need a mobile app.
Web apps require an internet connection, though browser caching can enable limited offline use. They also tend to load slower than mobile apps.
If you're uncertain about the best type of business app, we can help you weigh the pros and cons of each, guiding you to the best choice based on your goals, audience, and budget. In some cases, a hybrid solution combining mobile and web app features may be ideal.
Web app technology and development process
As a Microsoft Partner, we primarily use Microsoft tools to build our customers’ web apps.
We use advanced browser technologies like HTML5, powered by PHP, NODE.JS, ASP.NET MVC, and C#, combining top platforms such as Microsoft SQL Server for the back-end and Web Services. Our expertise also extends to JavaScript and AJAX, enabling interactivity in web apps and pages.
We can also work with MySQL systems and Oracle, if preferred.
We understand visualizing your web app can be challenging, so we create a prototype early in the project, updating it throughout. This allows you and stakeholders to interact with the app, providing feedback on design or functionality issues as they arise.
As a Microsoft Partner, we primarily use Microsoft tools to build our customers’ web apps.
We use advanced browser technologies like HTML5, powered by PHP, NODE.JS, ASP.NET MVC, and C#, combining top platforms such as Microsoft SQL Server for the back-end and Web Services. Our expertise also extends to JavaScript and AJAX, enabling interactivity in web apps and pages.
We can also work with MySQL systems and Oracle, if preferred.
We understand visualizing your web app can be challenging, so we create a prototype early in the project, updating it throughout. This allows you and stakeholders to interact with the app, providing feedback on design or functionality issues as they arise.
After your web app is live
Once we’ve delivered your web app, we’ll:
- Fully transfer the Intellectual Property (IP) Rights to you.
- Offer full training on your web app, At our Farnborough and London offices, we offer on-site training. While our web apps are intuitive and may not require it, the option is available if you prefer.
- Provide an optional ongoing support service,This includes an SLA and access to our in-house developers via the help desk.
- Offer optional hosting, We've invested in secure, scalable, and fast infrastructure with industry leader Rackspace—ideal if you prefer not to manage server hardware installation.
For more information on all the things that we offer as part of our service, take a look at our Working With Us page.
If you’d like to have a chat about whether your business could benefit from a web app, give our team a call on 08009875449.
Once we’ve delivered your web app, we’ll:
- Fully transfer the Intellectual Property (IP) Rights to you.
- Offer full training on your web app, At our Farnborough and London offices, we offer on-site training. While our web apps are intuitive and may not require it, the option is available if you prefer.
- Provide an optional ongoing support service,This includes an SLA and access to our in-house developers via the help desk.
- Offer optional hosting, We've invested in secure, scalable, and fast infrastructure with industry leader Rackspace—ideal if you prefer not to manage server hardware installation.
For more information on all the things that we offer as part of our service, take a look at our Working With Us page.
If you’d like to have a chat about whether your business could benefit from a web app, give our team a call on 08009875449.

