Compassion UK – Mobile App

Overview

The Compassion UK App is aimed at existing supporters. The aim of the App is to connect the sponsor more closely with their child – as such, the goals for the App are:

• To provide another channel for updates and communications to Sponsors
• To give supporters information about their child in their pocket
• To increase correspondence of Sponsor to child
• Ultimately, to improve retention rate of Sponsors

Replication of MyCompassion:

• Ability to write letters, postcards, etc
• Ability to view record of correspondence
• Give a gift functionality (both individually to child, but also Christmas appeals etc)
• Ability to view info about your child, including historic photos and info/photos of their project
• Ability to view and update your information stored on My Account
• Ability to view previous photos of your child

Extra features to connect you to your child

• Weather forecast where you child is, plus measure difference in temperature (eg ‘it’s 34°C and sunny where your child is, that 20°C hotter than London [/your current location].’)
• Distance from you to your child (using location on device), and present with a fact Eg you are 2,357 miles from [childname] in [country]. That’s 2.7 times the distance between Lands End and John O’Groats’ – facts chosen randomly from list of ~10 of them.
• Which direction your child’s project is – using iPhone built-in compass, can rotate so you know which direction your child’s project is
• Set reminders to pray for your child

Alerts:

• Push Notifications on iPhone when a new alert is available
• Alerts based on following logics:
  1. New letter/photo come from your child
  2. Birthday coming up
  3. Christmas appeal
  4. It’s been 6 months since you wrote
  5. Prayer alert about your country
  6. Anniversary messages (you’ve been supporting xxx for 5 years!)
  7. But, in future state, option to have special offers or messages for App users too

News feeds:

• Using tagging on the website, articles published on compassionuk.org which are same country as your child(ren) will be surfaced on landing screen of App
• Prayer similarly treated – latest prayer news surfaced as well
• Option for App user to choose which feeds and topics interested in. Eg
  1. Videos
  2. News
  3. Reflections

General/Additional features:

• Initial landing screen of App having news feeds, and prompt to log-in to MyCompassion.
  1. Remember log-in details/password – plus allow the social media log-in routes too
  2. If don’t sponsor a child, able to close the log-in function from homescreen, and just use App like an ‘RSS reader’ of articles on CUK site
  3. If people would like to sponsor a child, sent to CUK website sponsorship journey in mobile’s web browser
• CRM is having record of who has used their App and how often recorded against records (if data protection allows)
• App is having some content even if no/limited internet connection.
• Photo of the week – chosen by digital team
• Recipes from sponsored child(ren)’s country – pulled into the App through a feed somehow.
• Encourages feedback from Supporters – certainly email and phone numbers available
• Regular release cycle for updates – fixing bugs, security, fitting with new features for new iOS releases
• Interfaces with ESB via same/similar web services as website.
• Fully compliant with Apple App Store guidelines
• Gift Aid status and opportunity to take Gift Aid through the App

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