Bespoke CRM Systems

The implementation of an appropriate CRM solution has the potential to revolutionize the way companies engage with their customers. This transformation can enhance operational efficiency, decrease costs, provide actionable customer insights, identify business opportunities, and elevate customer engagement.

Benefits of a Bespoke CRM

Many companies disperse their customer data across paperwork, post-it notes, emails, and various spreadsheets and Access databases. The implementation of a CRM system can significantly enhance the service provided to customers by consolidating all this information into one streamlined system. This unified system offers a single, detailed view of the customer.

CRM for Smaller Companies:

A CRM ensures that everyone in your company has access to identical customer information, leading to reduced duplication, enhanced efficiency, and fewer mistakes. This also prevents the loss of valuable customer data, as your staff can input and retrieve information from a dedicated system.

CRM for Larger Companies:

A CRM system has the capability to unite your marketing, sales, and service departments, fostering improved working practices. It facilitates a cohesive service for customers and identifies opportunities to enhance the connection between sales and marketing, resulting in increased sales and improved customer engagement:

• Marketing – Generating personalized and meaningful customer experiences is achieved through insights and data collection. Improved attribution and the capability to determine return on investment (ROI) from marketing activities are additional outcomes.
• Sales – Effortlessly identify sales numbers and recognize cross-sell/up-sell opportunities, gain real-time insight into your sales pipeline, and access key information about customer accounts before visits. This includes details about any outstanding 'live' orders or service issues that need attention.

Custom CRM Development by Geecon Software

In contrast to off-the-shelf solutions, our approach to building a CRM involves tailoring it precisely to match your business and its existing processes, eliminating unnecessary complexity. This guarantees the development of a system that promotes collaboration among departments instead of creating data silos.

Our CRM approach ensures there are no superfluous fields that don't apply to your company, resulting in a streamlined and intuitive interface. This design makes it exceptionally easy for your staff to add the data they capture, a crucial aspect since inconsistent use by staff is a primary reason for CRM system failures.

We can create a custom CRM system that:

• Facilitates the straightforward addition of new users without the need to purchase separate licenses for each additional user
• Seamlessly integrates with all your essential systems and applications, including email platforms like Outlook or Gmail, ERP and accounting packages, and marketing automation platforms such as HubSpot.
• Integrates directly with social media platforms like LinkedIn and Twitter.
• Incorporates features that are flexible for activation or deactivation, allowing seamless scalability with your business plans and any adjustments to your business processes.
• Permits the creation of distinct dashboards tailored for different departments.
• Enables setting individual permissions based on the authority level of users.
• Provides secure access to your data around the clock from any web-connected PC, tablet, laptop, or smartphone.
• Automatically adjusts to the size of the device you are viewing it on, employing responsive web design to ensure it consistently presents a great appearance.
• Empowers you to generate customized reports swiftly and easily with the touch of a button. It pulls data from across the organization, providing a comprehensive view that extends beyond each individual department.
• Allows you to segment your data into practical mailing lists, facilitating the straightforward sending of personalized email campaigns.

We can effortlessly construct a feed from or closely integrate your CRM into your web apps or mobile apps. This enables your salespeople to utilize any downtime to easily access customer updates while on the move.

Bespoke CRM Development Process

As a Microsoft Partner, Geecon prefers utilizing Microsoft ASP.Net MVC5 with HTML5 and C# programming as our primary technology. For desktop/tablet components, we employ WPF, and to establish connections between systems, we utilize WCF Web Services.

For our database, we make use of Microsoft SQL Server, incorporating extensive use of the core Database Engine, Integration, Analysis, and Reporting services. Additionally, we have the capability to work with MySQL or Oracle systems if they are the preferred choices.

The initial phase in constructing a new CRM always involves assessing your existing business processes. This provides an excellent opportunity to evaluate the effectiveness of these processes. Ensuring that the CRM is developed to precisely mirror and bolster a set of processes that genuinely propel your company forward. In addition, discussions about the future will be conducted to incorporate scalability as a standard feature.

To guarantee the scalability of your CRM, we offer various deployment options to accommodate changes in your IT, security, or payment requirements. For instance, transitioning from an on-premise to a cloud solution can be easily facilitated. Moreover, since we don't rely on proprietary tools or plugins in developing your CRM, any Microsoft developer can make changes to the software code, providing flexibility so you are not bound to us.

For more information on all the things that we offer as part of our service, take a look at our Working With Us page.

If you need help you to create a CRM that’ll take your customer engagement to the next level, give our team a call on 080 0987 5449.